If You Want Your PPC Ads to Attract High-Quality Leads, Avoid These 5 Mistakes

Pay Per Click (PPC) advertising is a wonderful innovation enabled by online technology. It allows advertisers to attract qualified prospects and customers with a precision that pre-Internet direct marketers did not even dream of. 

The ability to send an advertising message directly to someone while they are searching for information on a particulr subject or based on their self-declared personal interests is a mighty weapon. It allows many highly niched businesses to flourish despite their inability to target customers through traditional classified or display advertising, late-night television or radio commercials.

However, PPC is not a free lunch. Successful campaigns require intelligent strategy and avoiding common errors.

One: Not adopting new features.
Most advertisers still use text-only display ads. Powerful headlines and calls to action are still the heart of online messages, but prospects are now used to seeing them in other formats. A striking image is likely to catch their eye.…

SEO; There is More Than Meets the Eye

A misunderstanding that is prevalent in marketing is that SEO is all about getting leads. Even though this is a big part of it there are some things that need to be kept in mind when going the SEO route. The following are a few pointers.
The No-follow Tag Whenever the need arises to hide pages from search results there are those who use the no-follow tags. The truth is that whenever Google is doing a search, it will still take into account pages marked with no-follow tags. The pages will still be indexed by search engines. When no-follow tags are used, the main thing that is happening is that the page loses PageRank. The only way to avoid page indexing is to use proper commands.

When to Use Outbound Links When linking your website that is not relevant to your social media, then it may not be worth it. Looking at it from a PageRank point of view, external links take away the punch of the amount of traffic that should lead to your site. Things have changed a lot since the early days of sear…